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DAWN ARTEAGA

RESUME

Dawn-Arteaga-headshot2022.png

*  21 years’ experience in communications strategy, storytelling, editing, and implementing integrated campaign strategies to grow audiences and engagement in the public and private sector.

*  10 years in senior management roles; have received promotions and expanded roles in each position. 15 years’ experience managing others and building collaborative organizational cultures.

*  9 years’ designing training and facilitating events for coalitions focused on environmental justice, education, and human rights; specific focus on relationship-building among diverse groups.

Experience

Education

2017- present

Principal Consultant

2017 - 2023

Head of Community, World Pulse

2014-2017

Vice President, Netcentric Campaigns

2014-2017

Vice President Digital Strategy, Porter Novelli

2014-2017

Communications Director, International Center for Journalists

M.A., Communication, The Johns Hopkins University

B.A., Print Journalism and Spanish, American University

Principal consultant leading communications, strategic planning, digital training, and facilitation projects for 9 nonprofits and foundations since 2017. Sample results include:

  • Organized training and conference facilitation among coalition of environmental organizations in the Delaware watershed engaging scientists, researchers, nonprofit leaders, and educators.

  • Led digital marketing strategy and project management for national education nonprofit increasing reach and engagement 10%; managed budget reducing ad costs 70% over five years.

  • Designed training and events on racial equity and justice; worked with a coalition focused on promoting green energy over 1 year.

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Member of the senior leadership team leading a diverse team of consultants in India, Mexico, Spain, and the United States; Designed customer journey on digital platform focused on increasing voice, connections and resources. Consulting scope expanded in 2018; Hired as staff in 2020; Work examples:

  • Co-designed online training program focused on increasing digital storytelling skills for international audience; built a calendar of regular events featuring award-winning storytellers and changemakers activating 189 Digital Ambassadors training 50,000 people in 30 countries.

  • Redesigned traditional leadership training to incorporate best practices in customer journey and gamification; resulted in a 10x growth in engagement, and a 300% increase in impact reaching more than 24M people in five years.

Part of the leadership team, responsible for managing a fundraising portfolio bringing in 50% of the organizational budget, as well as managing client projects focused on building results for clients on issues in public health and the environment. Promoted from Director of Digital Strategy in 2015. Work examples:

  • Led editorial production for national networks focused on activating and educating parents on how to prevent childhood obesity; resulted in building a base of more than 300,000 supporters; and exceeded the overall engagement rate for American Health Association’s marketing team.

  • Produced storytelling workshops and network building events for alumni network of the Robert Wood Johnson Foundation; connections built resulted in new collaborations among grantees.

  • Conducted participatory strategic planning processes for diverse constituencies, including Indigenous women elders, global water and sanitation experts, and STEM educators and executives.

Promoted from Digital Strategist after two years; managing digital marketing budgets upwards of $1 million, leading teams of 10+ professionals; invited to join the agency’s global team traveling to different offices to train employees on how digital strategy could apply to all areas of marketing. Work examples:

  • Train Staff: Directed staff training seminars for major brands and associations; gave public speeches with practical tips for building strong communications programs in social media.

  • Increased Visibility: Directed multi-million dollar social media program for health brand that increased Facebook community 400,000 fans, under budget.

  • Raised Engagement: Led social media strategy for industry group, helping them raise monthly engagement rates on Twitter 53%

Built the digital communications, events calendar, online fundraising, and marketing strategy for international training organization. Promoted from Program Officer in 2006 to communications manager; promoted to Communications Director in 2009.

  • Led event production for annual awards, which more than doubled in revenue during tenure.

  • Responsible for relaunching three websites, .

  • Led presentations and supported trainings in Egypt, Sweden, Venezuela, and across the U.S. for journalists from more than 100 countries.

Thesis applied qualitative research methods to analyze young adults’ perceptions of fundraising appeals through social media.
 

Graduated with honors

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